Instead of photography, try using illustrations-they are more likely to be universally appealing and can help communicate the restaurant’s personality. In general, it’s better to leave the quality of the food to the customer’s imagination, because not all food photography will appeal to everyone.
Open optimal layout menu professional#
If you do use photos, they must be of extremely high professional quality, which may be costly. Photos of food are more commonly associated with junk mail fliers and big chain restaurants like Denny’s not high-end restaurants. Make it easy for customers to search for dishes by arranging items sequentially and in logical groups, starting with the appetizers. However, new research suggests that customers tend to read menus like a book, starting in the top left corner. Be aware of eye scanning patternsįor years, restaurants have been designing their menus under the assumption that customers’ eyes are naturally drawn to the “sweet spot” in the upper right hand corner and placing their higher profit items there. Here, we discuss several visual strategies in menu design that can help increase profit margins for your restaurant clients. According to a recent survey, the majority of small businesses in hospitality (83%) say branding has a significant impact on their revenue, with 87% and 93% reporting it helps attract new customers and build trust, respectively 1. However, a menu is more than just a list of the dishes a restaurant has available it’s a powerful piece of branding capable of communicating a restaurant’s identity and driving profit-if it’s well designed.įor those in doubt of the power of good branding, look no further than what others in the hospitality space have to say. Great restaurant menu designs can enhance a dining experience, help customers make satisfying choices and stimulate appetite.
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